Privacy Policy

Your conversations are private

No details about you or what you discuss with Aurora Carlson during the online meetings included in the services on this website are disclosed to anyone, ever, unless required by law.

What personal data we collect and why we collect it

Contact forms and email

No data entered into the contact forms on this website is stored on the server. However, the emails sent to Aurora Carlson when you use the contact forms or through direct email will be retained for 12 months on Gmail, which is a webmail service from Google (Google Privacy Policy). The purpose of retaining the emails is to streamline communication and provide continuity if you should make use of our services. You can, however, email at any time requesting the deletion of the data.

At the beginning of life-coaching programs you might be invited to complete a set of special forms, to help Aurora Carlson understand your constitution and situation in more detail. Such forms are created through Google Forms and the data is stored on Google Sheets for 90 days after you start your life-coaching program (Google Privacy Policy). The purpose of storing the data is to provide continuity in our communication. Your entries are anonymized, meaning that you will identify yourself with a personal code, and not with name or email.

If you choose to subscribe to Aurora Carlson’s newsletter, you will receive a double opt-in email from Sendinblue (Sendinblue Privacy Policy) to make sure that you give your consent to receive occasional newsletters. You can unsubscribe at any time by clicking the unsubscribe button in each newsletter. 

Messages you send to Aurora Carlson through platforms like Facebook, Instagram, Twitter, or WhatsApp are subject to the privacy policy of the respective platform.


When visitors leave comments on this website we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your Gravatar profile picture (if you have one) is visible to the public in the context of your comment.


If you upload images to the website in the comment section, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information, except for the password which is encrypted. Administrators can send you a new encrypted password upon request.

For customers who purchase our services, we retain all the data relating to the purchase for order fulfilling and for accounting and tax reasons. The retention period complies to applicable Swedish laws and is a minimum of 7 years after the end of the year when the purchase was made.


Check out our continuously updated cookie list, your rights and how you can contact us on our Cookie Policy page. You can update your cookie choices at any time by clicking on the Settings button on this website’s cookie banner.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we are

Our website address is:, which is the business website of Aurora Ziman Karlsson. Our physical address is: Bygget 163, 313 97 Simlångsdalen, Sweden. Our phone number is +46 70 479 35 78. Our email is