Privacy Policy

Privacy Policy

Your conversations are private

No details about you or what you discuss with Aurora Carlson during the online meetings included in the services on this website are disclosed to anyone, ever, unless required by law.

What personal data we collect and why we collect it

Contact forms and email

The emails sent to Aurora Carlson directly or when you use the contact forms connected to this website are handled through Gmail, which is a webmail service from Google (Google Privacy Policy), and through Brevo (Brevo Privacy Policy). The information contained in these emails is needed for our communication about, during, and after the services offered on this website.

When you book a service or package on the websites or, your appointment and profile information are stored on servers in the United Kingdom, and your account data is protected. For the contact form and the free introductory meetings, your information as a form responder is handled by Jotform (Jotform Privacy Policy) with servers located in Europe. 

At the beginning of life-coaching programs you might be invited to complete a set of special forms, to help Aurora Carlson understand your constitution and situation in more detail. Such forms are created through Google Forms and the data is stored on Google Sheets for 90 days after you start your life-coaching program (Google Privacy Policy). The purpose of storing the data is to provide continuity in your program and our communication. Your entries are anonymized, meaning that you will identify yourself with a personal code, and not with name or email.

If you choose to subscribe to Aurora Carlson’s newsletter, you will receive a double opt-in email from Brevo (Brevo Privacy Policy) to make sure that you give your consent to receive occasional newsletters. You can unsubscribe at any time by clicking the unsubscribe button in each newsletter. 

Messages you send to Aurora Carlson through platforms like Facebook, Instagram, Twitter, or WhatsApp are subject to the privacy policy of the respective platform.


When you leave comments or testimonials on the websites or,  we retain the information you entered (name, email address, comment) on a server in the United Kingdom. 


If you upload images to the website in the comment section, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

How long we retain your data

The appointment data and emails sent to Aurora Carlson directly or when you use the contact forms connected to the websites or will be retained for 12 months on servers in Europe.  The purpose of retaining this data is to streamline communication and provide continuity if you should begin or renew your use of our services. 

For customers who purchase our services, we retain all the data relating to the purchase for order fulfilling and for accounting and tax reasons. The retention period complies to applicable Swedish laws and is a minimum of 7 years after the end of the year when the purchase was made.

If you leave a testimonial, the comment is retained indefinitely. This is so we can showcase the impact of our work. Your testimonials might also be made public on social media and other websites owned by Aurora Carlson.


The website is powered by Google who are solely responsible for any cookies used (Google Privacy Policy).  If applicable, you are asked by Google to consent to cookies when visiting this site. 

Embedded content from other websites

Pages on this site may include embedded content (e.g. videos, images, articles, forms, etc.). Embedded content from other websites behaves in the same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

How to change or delete your data

You can contact the onwer of this website (hello at at any time and request information about what data we have stored, and to change or delete your data. 

The exception is any tax-related data about your purchases, which needs to be retained for a minimum of 7 years after the end of the year when the purchase was made, according to applicable Swedish laws.

Changes to this policy

From time to time when needed we might make changes to this policy.  Please make sure to check out this page before making a booking or interacting with our website. 

Who we are

Our website addresses are: and, which are the business websites of Aurora Ziman Karlsson. Our physical address is: Bygget 163, 313 97 Simlångsdalen, Sweden. Our email is:

(Address protected in an attempt to keep away spam)

This Privacy Policy takes effect on June 1st, 2024